Where the numbers on this page came from
https://zipdo.co/restaurant-success-statistics/
- Publisher
- ZipDo
- Graded
- 18 October 2026
- Grader version
- v0.10
repackaging
repackaging: fewer than half of the page's statistic and number claims are cited.
0 of 17 statistic and number claims are cited (a link, a primary-list organization, or a footnote)
No letter
No letter: a page that is not primary needs at least one checked claim for a letter, and a page of kind unknown gets none. An F needs 3 checked claims. A claim is checked when the grader tried its first link: it read the page, could not fetch it, or found that the site's robots.txt rules it out. It traces when that link led to a primary page with the number, to a page on a primary-source site where the number was not found, or to another page that has the number.
17 numeric claims on the page, 0 checked before caps
17 of 17 claims left unchecked
No fetch limit was reached on this grade; the table gives the reason each claim was not checked.
0 of 17 statistic and number claims are cited.
| Claim | Quote | Number | Attributed to | Cited on the page | Traced to |
|---|---|---|---|---|---|
| c1 | 70% of a restaurant's profits come from repeat customers |
70% | nobody named | none | Not checked: no link to follow |
| c2 | 5-star ratings can boost the repeat rate by 23% |
23% | nobody named | none | Not checked: no link to follow |
| c3 | 60% of diners return after a positive staff interaction |
60% | nobody named | none | Not checked: no link to follow |
| c4 | Loyalty program members spend 12% more per visit than non-members |
12% | nobody named | none | Not checked: no link to follow |
| c5 | A 5% increase in customer retention can boost profits by 25-95% |
25-95% | nobody named | none | Not checked: no link to follow |
| c6 | The average U.S. restaurant has a profit margin of 3-5% |
3-5% | nobody named | none | Not checked: no link to follow |
| c7 | 60% of new restaurants close within 3 years due to poor cash flow |
60% | nobody named | none | Not checked: no link to follow |
| c8 | Top 20% of restaurants generate 80% of industry revenue |
20%, 80% | nobody named | none | Not checked: no link to follow |
| c9 | 83% of consumers read online reviews before visiting a restaurant |
83% | nobody named | none | Not checked: no link to follow |
| c10 | 90% of diners use search engines to find local restaurants |
90% | nobody named | none | Not checked: no link to follow |
| c11 | The average restaurant generates $1.4 million in annual revenue |
$1.4 million | nobody named | none | Not checked: no link to follow |
| c12 | 35% of restaurants have a negative net profit in their first year |
35% | nobody named | none | Not checked: no link to follow |
| c13 | 65% of restaurant operators cite labor costs as their top expense |
65% | nobody named | none | Not checked: no link to follow |
| c14 | Cloud-based POS systems reduce order errors by 30% |
30% | nobody named | none | Not checked: no link to follow |
| c15 | 78% of consumers value wait time, with 40% leaving if it exceeds 30 minutes |
78%, 40% | nobody named | none | Not checked: no link to follow |
| c16 | Drive-thru orders now make up 30% of total revenue, up from 22% in 2019 |
30%, 22% | nobody named | none | Not checked: no link to follow |
| c17 | 85% of operators say POS systems are critical for tracking sales and inventory |
85% | nobody named | none | Not checked: no link to follow |
Quotes are copied from the page, 25 words or fewer; an em dash inside a quote is shown as a hyphen. The page text itself is not kept. A hop page's text was searched up to the grader's text limit, so "not found" means not found in the text read.
What every kind and letter means
Kinds
- primary
- the page is the origin of its own numbers (a statistical agency, a journal, a filing, or a page that states its own study and sample).
- secondary
- at least half of the page's statistic and number claims are cited: by a link, a footnote, a source named from the grader's primary source list, or one of two page-level rules noted on the grade page.
- repackaging
- fewer than half of the page's statistic and number claims are cited.
- content farm
- the page carries three or more content-farm marks (such as no author, no date, unrelated topics, heavy ads) and under a quarter of its numbers have a link or a footnote.
- unknown
- the page could not be graded (robots.txt says no, the page could not be fetched, or it had too few claims).
Letters
- A
- the page is primary, or at least 90% of its checked claims were found on a primary page.
- B
- at least 70% of checked claims were found on a primary page, or at least 90% trace.
- C
- at least 40% of checked claims trace.
- D
- at least 10% of checked claims trace, or most checked claims cite a source that could not be fetched or that the site's robots.txt rules out.
- F
- under 10% of checked claims trace, with 3 or more claims checked.
- no letter
- a page that is not primary needs at least one checked claim for a letter, and a page of kind unknown gets none. An F needs 3 checked claims.
A claim is checked when the grader tried its first link: it read the page, could not fetch it, or found that the site's robots.txt rules it out. It traces when that link led to a primary page with the number, to a page on a primary-source site where the number was not found, or to another page that has the number.
The primary source list is a fixed list in the grader: 56 sites (statistical agencies, central banks, international bodies, survey houses, journals and preprint servers), the organizations behind them, and ADP's employment report.